New videos help spread message of flavourful, versatile Canadian mustard

Sask Mustard premieres videos at Annual Meeting.

(SASKATOON, SK) If you’re looking for a way to punch up flavour and ‘zing’ in the kitchen, look no further than Canadian mustard. That is the message of three new videos that were launched by the Saskatchewan Mustard Development Commission in January.

Each of the videos has a slightly different focus. ‘Marvellous Mustard’ shows how chefs can use mustard’s versatile flavour profile in different foods: spicy, tangy, sweet, bitter…  Meanwhile, ‘Mustard is a Must’ demonstrates how mustard can be used in seed, prepared or powdered forms. Finally, ‘From a Tiny Seed’ gives the viewer an understanding that most of the world’s mustard seed is planted, grown and harvested in Canada.

“Mustard is recognized by chefs the world over for its versatility and flavour,” says Adele Buettner, General Manager of Saskatchewan Mustard Development Commission, which represents most of Canada’s mustard growers. “These videos will help promote new ways to use mustard and help chefs and other culinary experts to learn more about one of the world’s oldest savoury spices.”

The videos were launched at the Sask Mustard Annual General Meeting in Saskatoon in January and are now available on the Sask Mustard website:

Canada is the world’s largest exporter of mustard seed. Growers in Saskatchewan and Alberta produce almost half a million acres of mustard, much of which is exported to our largest customers in the United States, Europe and Asia.

Funding for this project has been provided by Agriculture and Agri-Food Canada and the Saskatchewan Ministry of Agriculture through the Market Development Program under Growing Forward 2, a federal-provincial-territorial initiative.


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