Social license is the level of public trust granted to a corporate entity or industry sector by the community at large and its key consumer base. Public trust is the belief that activities are consistent with social expectations and the values of stakeholders, and earned through industry engagement, operating practices, and expressed values.
SaskMustard builds our social license through ensuring we:
- Practice sustainable agriculture
- Follow Codes of Practice
- Speak up and have conversations with consumers and correct misinformation.