SASKATOON, SK – Spread the Mustard was launched last fall as the marketing arm of the Saskatchewan Mustard Development Commission (Sask Mustard) as a way to better connect to the consumer market. Spread the Mustard’s primary goal is to promote the culinary use of mustard ingredients by sharing easy recipes, cooking information, health and nutrition facts and fun images. Similar to other commodity marketing initiatives like GoBarley, Healthy Flax and Canola Eat Well, Spread the Mustard’s activities are primarily digital and help the commission to engage with consumers across the web who may not be familiar with the geographic abbreviation ‘Sask’.
The brand has built up a suite of resources in the past year, including a dedicated social media following, trade show display, recipe cards, cookbook, an online photo gallery, and today they are launching a new website at SpreadTheMustard.com. The website will serve as a hub for all social media activity and feature recipes, articles, videos, nutrition information and cooking tips and provide a connection to SaskMustard.com.
“We are pleased with the opportunities this new brand has brought for Sask Mustard and the way it has simplified our messaging and modernized mustard in the online world,” said Adele Buettner, General Manager for Sask Mustard. “When the urban audience is able to engage with our brand and share our recipes without questions as to what flavour ‘Sask’ mustard could possibly be, we are one step closer to a mustard bottle in every fridge and increased profitability for our mustard producers.”
The website launches in time for the August 4th celebration of National Mustard Day. The first Saturday in August is also Food Day Canada. Food Day Canada is a national celebration of the bountiful food that Canadian farmers, ranchers, fishers, chefs and researchers contribute to the world’s table. To find out more, visit FoodDayCanada.ca.
Join us August 4th on social media with #SpreadTheMustard, #NationalMustardDay and #FoodDayCanada!
For more information, contact:
About Saskatchewan Mustard Development Commission
The Saskatchewan Mustard Development Commission is a producer-funded levy organization that operates under the Agrifood Act to administer a mandatory, but refundable check-off of 0.5 percent of gross sales on all mustard produced in Saskatchewan. Sask Mustard was created in 2004, originating from the Saskatchewan Mustard Growers Association, with the mission to grow the mustard industry for the benefit of producers through research, communications and market development programs.